Winston-Salem Sign Permit
& Ordinance Guide

If you are putting up a business sign in Winston-Salem, plan on getting a permit first. The city and Forsyth County share a Unified Development Ordinance, and its starting rule is strict: all signs are prohibited unless the ordinance expressly permits them, and unless a sign is specifically stated otherwise, it requires a permit. Applications are submitted electronically through the GeoCivix portal. This guide covers what needs a permit, how to figure out which jurisdiction your address falls under, how the GeoCivix process and application groupings work, the extra approval for historic districts, the main restrictions to watch, and how long it takes. It is written for Winston-Salem-area business owners and property managers who want to get it right the first time.

Do you need a sign permit in Winston-Salem?

In almost every case, yes. A zoning permit must be secured before you construct, erect, enlarge, relocate, or structurally alter a sign. The ordinance is written so that anything not expressly allowed is prohibited, and the city’s guidance is blunt about it: unless specifically stated otherwise, all signs require a permit. Signs also have to comply with the City of Winston-Salem and Forsyth County codes, the North Carolina Building Code, and the National Electric Code.

First, confirm your jurisdiction

This is the step that trips people up in the Winston-Salem area, because more than one jurisdiction is involved. The Inspections Division serves multiple jurisdictions, the city and county share the UDO, and as of January 1, 2024 the Village of Clemmons handles its own sign permits through a separate system. Filing in the wrong place costs you time. Before you apply, look up your address in the Planning and Development Services Map Viewer to confirm the jurisdiction and zoning district, and check whether Special Use zoning, Conditional Use approvals, or a Historic zoning overlay apply, since those change the rules.

How to determine your sign permit jurisdiction in Winston-Salem and Forsyth County

How to apply through GeoCivix

Winston-Salem takes sign permit applications electronically through GeoCivix, formerly known as IDT. You create a GeoCivix account to submit, and if you already have one for commercial or residential plans, you use the same login. One detail worth knowing: GeoCivix and BuildIT are separate systems with separate logins. GeoCivix is for submitting, and BuildIT is for viewing the permit, seeing inspection comments, and scheduling inspections.

One application per sign type

Winston-Salem wants one application per sign type on the property, and it groups them a specific way:

  • New ground signs and directional signs go on one application with all appropriate sign plans.
  • New wall signs, awnings, or canopies with a sign go on one application with all appropriate sign plans.
  • Panel change-outs, whether on a ground sign or a wall sign, go on one application with all appropriate sign plans.
  • Billboards are treated as a ground sign (off-premise).

Getting the groupings right up front keeps your submission from bouncing back.

Historic districts and design approval

If your property is in a Historic (H) or Historic Overlay (HO) district, you need an additional approval before the zoning permit is issued, reviewed by the Forsyth County Historic Resources Commission. The commission checks that the sign fits the district’s character, and it meets on a set schedule, so a sign in a historic district takes longer to approve. Design with the district’s guidelines in mind from the start to avoid a redesign.

Sign restrictions to know before you design

A few ordinance rules shape where and how your sign can go, beyond the size and height limits for your district.

  • No part of a sign may sit in the public right-of-way or a sight-distance triangle, except as specifically permitted, and nothing may be attached to utility poles, light standards, utility boxes, trees, or rocks in the right-of-way.
  • Any externally illuminated sign must be shielded so it does not cast direct light onto a residential district or create a hazard.
  • No sign may be placed where it creates a traffic hazard.
  • Billboards are limited by the city’s view corridors, established areas along certain roadways where these off-premise signs are not allowed. The city maintains a Billboard View Corridor Map.

The per-district size and height limits are set in the UDO and depend on your zoning district, so confirm yours before you design.

The Winston-Salem sign permit process, step by step

  1. Look up your address in the Planning and Development Services Map Viewer to confirm your jurisdiction (city, county, or Clemmons) and zoning district.
  2. Check the UDO for what your district allows in sign type, size, and height, and whether a historic overlay applies.
  3. If you are in an H or HO district, secure the Historic Resources Commission approval first, since the permit depends on it.
  4. Create or log in to your GeoCivix account.
  5. Prepare one application per sign type, with all appropriate sign plans, following the grouping rules above.
  6. Submit through GeoCivix and respond to any plan-review comments.
  7. Once issued, use BuildIT to view the permit and schedule inspections.
  8. Fabricate and install after approval, then pass inspection.

You can start from the official City of Winston-Salem signs page, which links to GeoCivix, the Map Viewer, and the sign ordinances. If your property is in the Village of Clemmons, note that Clemmons now runs its own permitting system. For local work, see our Winston-Salem sign services page.

How long does it take and what does it cost?

A straightforward wall sign moves fastest. Ground signs, illuminated signs, and anything in a historic district take longer because more review is involved, and the Historic Resources Commission meets on a set schedule. On cost, sign permit fees are set in the city and county fee schedules and are handled within GeoCivix, so pull the current figure rather than relying on an old one. Budget separately for stamped engineering on larger freestanding signs and for the electrical work on illuminated signs. For a sense of what the sign itself costs, see our business sign pricing guide.

One security note the city itself flags: watch for fake permit invoices. Winston-Salem and Forsyth County do not email invoices for permits or plan review, since payment is handled inside the system. If you receive one, do not pay it.

Let Sign Systems handle your Winston-Salem sign permit

The jurisdiction question, the GeoCivix groupings, and the historic approval are exactly the parts that slow a sign project down, and we handle them for Winston-Salem-area businesses. We confirm your jurisdiction and zoning, design your sign to the UDO and to any historic district guidelines, prepare the plans grouped the way the city wants them, secure Historic Resources Commission approval when it is needed, and file through GeoCivix so you are not managing the portal and the review yourself. To see what we build locally, visit our Winston-Salem sign services page.

Planning a sign in Winston-Salem? Request a free quote and we will design it to code and handle the permit for you.

Frequently Asked Questions

Do I need a permit for a business sign in Winston-Salem?

Yes, in almost all cases. The Winston-Salem/Forsyth County ordinance prohibits any sign not expressly permitted, and unless a sign is specifically stated otherwise, it requires a zoning permit before it is built, erected, enlarged, relocated, or structurally altered.

Get a Free Quote for Your Sign Project

Whether you’re planning a new development, opening a new location, or updating your signage, our team is ready to help.

Contact Sign Systems today to schedule a consultation and get started on a custom signage solution tailored to your business. Serving Hickory, Asheville, Winston-Salem, and the surrounding areas.

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